New Gen Y Buyer Survey Spells Trouble for Detroit

Auto pricing website TrueCar studied the car buying behaviour of four million Gen Y (18 to 27 year-old) over a twenty-four month period and here’s what they found.
Scion took the crown for top brand, with 37.4% of the market and for top model (the tC coupe), with 21.2%, while second place went to Mitsubishi (32.1%) and their Lancer sedan (20.3%).
Mazda was the third most visited brand for Gen Y buyers, though only 17th in terms of model. The top four vehicle choices were Japanese, with a German in seventh place and a South Korean in ninth.

All-New 2012 Toyota Camry and Camry Hybrid Coming this Fall

Toyota officially placed the arrival of the all-new 2012 Camry sedan and its hybrid sibling (2010/2011 Camry pictured above) in the U.S. market for this fall during the company’s annual national dealer meeting which took place on Wednesday in Las Vegas.
The Japanese company said that the next generation of its best-selling model will move away from the conservative designs of the past.
“Designed to meet the changing needs of the 21st Century driver, the new Camry will provide technologically advanced features, a contemporary design inside and out, improved performance and refined ride and handling,” Toyota said in a press statement.

Scion Releases Pricing on 2012 xB, Unsurprisingly it gets New Audio Systems

When Scion announces a new model year change for one of its vehicles, more often than not, it concerns an upgraded audio system and nothing much else. That’s the case with the 2012MY xB which enters the new model year with a standard AM/FM/CD/HD/USB 160-watt maximum output Pioneer audio system, which includes HD Radio technology and Bluetooth connectivity allowing for both hands-free phone connection and streaming audio capability.

Scion Introduces Updated 2012 tC and New tC RS 7.0

It’s only been eight months in the market but Scion has already announced a 2012 model year version of its latest tC sports coupe. Leaving aside the equipment upgrades for the basic model, the most important news for the 2012MY is the launch of the first release series for the second-generation tC sports coupe.

Scion’s People Talk About the FR-S Concept Coupe

While Toyota’s European engineers are putting the final touches on the production version of the FT-86, here in North America, the Japanese company’s Scion brand is trying to keep the hype going around the FR-S concept car, which debuted at the New York International Auto Show in April.
Scion released two new videos on the its upcoming rear-wheel drive sports car hosted by Ken Gushi, a resident Scion Racing driver who currently pilots a 2009 tC in the Formula Drift series, and Jack Hollis, the Japanese firm’s Vice President.
The two men talk about the FR-S and how it came to be. You can watch the clips by following the jump below.

Toyota Sees North American Production Returning to 100% in September

Toyota on Thursday revised an earlier forecast predicting that North American production would return to 100 percent towards the end of the year with the company now stating that it expects normal output levels to be achieved in September.
Following the problems that arose after the March 11 earthquake and tsunami in Japan, Toyota and its suppliers ramped up their efforts and as a result, eight of the company’s 12 North American-built models returned to 100 percent production on June 6.

VIDEO: Toyota FT-86 Freshly Spied at the Nurburgring Race Track

If anything else, spy photographers have their work cut out with the new Toyota FT-86 sports coupe. As we are nearing closer to the launch of the production model, the Japanese automaker has increased its presence at the Nordschleife circuit in Germany to fine tune the chassis and mechanical hardware, with this latest scoop video showing a camouflaged prototype in action.

2011 Scion tC Review

We've said it before, we'll say it again. If you want to know the basic goodness of a car, spend some time in one that is absolutely box stock, no options whatsoever. Last time around, Scion sent us a tC with about four grand worth of options that, in our opinion, did nothing for the car. 

Well, since then, the Scion tC has been re-done...and this time around, they shipped us one with only standard equipment. The only line on the sticker after base price is $720 for delivery.

Smart move, because it underscores just how complete a package the tC is.  For $18,995 ($19,275 if equipped with a six-speed automatic like our tester), you get a nimble, stylish 3-door liftback with a 180 horsepower 16 valve DOHC four-cylinder engine, power steering, 18 inch alloy wheels, vehicle stability control, traction control, anti-lock brakes, electronic brake force distribution and brake assist. There are also 10 aribags, a tire pressure monitoring system, a first aid kit, a panoramic glass moonroof with power tilt and slide, power windows and door locks, remote keyless entry, air conditioning, cruise control, a 300-watt Pioneer AM/FM/CD unit with 8 speakers, auxilary and USB ports and iPod connectivity and a leather-trimmed sport steering wheel with audio controls.

You read that right. That's all standard at a price under $19K if you shift it yourself.

Oh, and the tC just got awarded a 5-star overall crash rating from the National Highway Traffic Safety Administration...remarkable for a car in this size class.

Every good thing about the tC, and we've always been a fan, has been made better in the new one. More power, better handling, and way more car for very little money. Oh, and mileage? 23 city/31 highway, according to the EPA.

We've entered an era where manufacturers are putting economy sedans on dealer lots with stickers of 23, 24, 25...even 26 thousand dollars. That's a hard value argument to make. It's way harder when there's something as deep-down good and well-equipped as the Scion tC for under 20.