Ford Motor Company of Southern Africa’s (FMCSA) May sales performance nearly tripled that of the market driven by strong sales of Figo, Fiesta, Bantam and Ranger. Ford passenger car sales also grew more than three times the South Africa new vehicle market trend.
FMCSA dealer sales accounted for 94.5% of total company sales, indicating the continued strong consumer demand for Ford and Mazda products. “Our strong sales performance is not driven by government or fleet deals, but by real customer demand,” said FMCSA’s Vice President Marketing, Sales and Service, Dean Stoneley.
May 2011 new vehicle sales recovered well after the challenging short sales month of April 2011 to post 6.1% growth in the market over May 2011, according to the National Association of Automobile Manufacturers of South Africa (Naamsa).
“The South African market outlook remains positive,” said Stoneley. “The disaster in Japan doesn’t appear to have had a major impact on sales as stock levels remain relatively stable.”
Passenger car sales grew 12.1% over the same period last year, while the Light Commercial Vehicle (LCV) market declined 7.9%. New vehicle sales ended May on 41 555 units.
“The entry-level market continues to drive market growth, evidenced by the Ford Figo’s strong performance – it was South Africa’s third best-selling car in May,” continued Stoneley. “June will be a critical month for industry to round out the half-year sales results and begin formulating a clearer forecast for the rest of the year.”
STORY BY FORD
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