African Americans, or black people in the US, are buying more Toyotas than any other car brand. This is according to automotive data and marketing solutions company R.L. Polk & Co. Just under 13% of all Americans are black, meaning there are around 39 million Afro Americans living in the US today. And most of the 641 000 who bought a new motor vehicle in 2011 chose a Toyota.
The rest of the list is a mix of American and Asian brands and reads as thus, in order of next-best after Toyota: Ford, Chevrolet, Honda, Nissan, Hyundai, Kia, dodge, GMC and lastly Volkswagen.
Interestingly, despite the hip-hop videos and MTV Cribs garages, Lexus, Mercedes-Benz, Bentley and BMW don’t seem to feature so prominently on this list. But then again, these brands do make expensive cars.
SOURCE: R.L. POLK & CO
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